Gadget Protect

Gadget Protect is a mobile protection program by AmTrust. It offers the most convenient coverage for aged smartphones with added services like 24/7 tech support and phone pick-up and delivery.

The Task

Create a UI for both views (Mobile and Desktop)

Product Feature

• Users will be able to ensure mobile devices purchased in the Philippines up to 12 months at the time of the application
• Moneymax will serve as a lead capture platform including the collection of payments
• The pages will detail all necessary information 
• Our partner AmTrust will be the provider issuing the actual insurance as well as handling claims requests
• Phone insurance will cover water damage and accidental damage

The Process

I received the task to Design UI and UX for an insurance mobile app for Businesses and common people in the Philippines aged 18–45. The Product was named Gadget protect.

The major task was to create a smart UX representing five basic features of the application and make clean, simple, and professional UI design. In addition, I decided to create a design that makes it more appealing to the target user like the young millennials that suit their taste. Also with the different looks compared to the other vertical that we offer.

Before the creative process started, I research user needs. This stage helps to gather the core information creating the product which would stand out from the crowd and satisfy users’ expectations. Based on the research results I came out with basic UX solutions.

Research

At the moment, Phone insurance has no digital presence in the Philippines. As such, this is a brand new product not only for Moneymax but also for the market in general. As a pioneer in this, we expect a rather small reach at the start, however as per reports from Google and Facebook, interest in this product is steadily growing.

Facebook: Based on demographics (Metro Manila, Age 18-50, interests – technology; consumer electronics), there are about 1.5M to 2.0M users who could be considered a target market.

Google: While the average searches for all related phrases are around 600 per month, the trends are showing an increase over time, with certain peaks in 2019 that show a small, yet growing interest in the product.

Offline: Without a doubt, the largest demand for this is at the point of sale. As per our partner’s data, there are around 1M devices bought each month, and AmTrust insures 20% of those. With this in mind, we would need a heavy reliance on building customer awareness (newsletters, special campaigns, cross-selling, boosting FB posts, etc.) and partnerships (e.g. e-commerce websites) that bring us closer to the online point-of-sale.

Design Prototyping

Based on research I had a clear idea about the product. To make this process more productive, I made a low-fi wireframe layout. I use Figma here to create a wireframe to make a simple and fast way to understand the flow also help the clients get a clear understanding of the layout structure. 

The Gadget protect had five basic features that needed to be presented in the most effective way. I provided UI flow and data flow for the layout.

UI Flow

Proposed Phone Insurance user journey:

1- user lands on homepage (not all the traffic will be directed there, but this is the start of the “happy path”)

2- user arives at Phone Insurance landing page

2.1- user enters the funnel (device details)

2.2- user enters personal details

2.3- user gets a price for their device

3- user completes payment on external Paynamics portal (our payment gateway partner)

4- user returns to Moneymax website and visits a success page

4.1- user receives confirmation email

5- application data sent via partner portal

Final Say

Moving forward, we would look into expanding the range of coverage for the product (e.g. theft, which can bring us higher revenues), as well as cross-sell to our already existing customers. Lastly, adding an additional vertical will help us drive more traffic to our site and will also serve as a great exercise in preparation for the upcoming Travel Insurance.